For most businesses (and 99.9% of websites in general) your website home page is the most visited page of your website. But are you inspiring your visitors to take action, or driving them away with poor design? Your website visitor must get a clear understanding of what you do and be able to find the information they need. If you “make them work for it,” they will leave and go to a competitor instead.

The web design tips infographic below outlines four basic things that any website must have, regardless of industry or personal style.