Over the past ten years, I’ve spent countless hours developing, launching and managing social media accounts for businesses and non-profits. In that time, I could have doubled my annual income had I collected a dollar from everyone who expressed a belief that having a personal account on any given social media site automatically qualified an individual to run a business account on the same site. That’s kind of like saying that having sent an email to a friend qualifies one to oversee an email marketing campaign seen by thousands of people every time it goes out. Unfortunately, like most other things in life, it’s not quite as easy as it seems. There is a steep learning curve, even if you have personal profiles setup on a given social media website. And social media is an ever-evolving animal, too.